5 Main Reasons You Should Shift to Digital Marketing Now
If you’re planning to start your own business or you’ve started one and is looking for ways to grow, then this is definitely an article worth reading. As we get closer to the end of 2016, it seems more and more obvious that we’ve created a different universe apart from the physical one – that is the internet. Apart from the fact that the explosive growth of the digital world had made our lives easier and eliminated boundaries for communication, marketers have found a way to make use of this phenomenon to boost business growth. Aliff Mazli, Malaysian digital marketing consultant shares the top 5 reason behind the shift in marketing trend from traditional offline marketing to digital marketing.
The cost of digital marketing is much lower that the traditional marketing. For example, a single 30-second TV ad on the prime channel in Malaysia would cost you around RM50,000. On the other hand, that much money could’ve done a lot to get more impressions if spent on digital avenues such as search engine optimization (SEO) or social media advertising. So, going digital is especially important for small businesses (SMEs) with limited resources and capital.
It gives everybody a fighting chance
Due to the high entry-level cost, traditional marketing is normally only accessible to large corporations while small businesses struggle with non-effective methods- such as placing pamphlets on your car’s windshield parked outside Tesco. In contrast, digital marketing has a fixed rate, it only goes down to the basic parallel concept that the more you spend, the more you reach out. A simple example would be by using Facebook ads, where it clearly states the kind of results you’re likely to get by spending a specific amount of money.
With digital marketing, you can simply measure the success rate of each marketing initiatives. The volumes of normal audience turning into leads, subscribers or purchasers are accurately quantifiable. So, you no longer have to make do with an educated guess and know right away what works and what not. In turn, these accurate facts & figures can also help you make better business decisions in the future.
4. It influences people to take action
As you could see on digital advertising nowadays – in Facebook, Instagram, Google search engine and many more, one feature that it has is the ability to influence the audience to make response. That tiny “sign up now” or “buy now” button plays an important role in telling your potential customer exactly how to go to the next step towards a successful purchase or subscription. A pleasing, clear-cut direction would create a positive impression – and yes, they will last.
5. Targeted Audience
I saved the best for last. The one thing that digital marketing does that is difficult to be contested by traditional marketing is that the audience has been specifically targeted. So, you only spend to get the attention of people who might have interest in your product or services. In a way, it personalizes your offer to the consumer which eventually makes for a more relevant advertising and an increased satisfaction in customer experience.
To wrap things up, we can say that digital marketing should be the weapon of choice, especially for small businesses. Its wallet-friendly state and measurable results have been proven to aid businesses in reaching out to the targeted consumers better.
If you are looking for the right digital marketing consultant to help your business get to the next step, you can get in touch with Aliff by visiting aliffmazli.com.